CBC Exhibitionists

Crafting an unignorable motion identity for CBC Arts.

Industry
Arts & Culture

Service
BrandingMotion

Exhibitionists is young, daring and born of a passionate and personal connection with innovating artists across genres from diverse communities across Canada. It features provocative artists working in all mediums who are disrupting the status quo whilst celebrating their cultures. Exhibitionists is the go-to destination to discover Canada’s fresh and diverse talents, and to get up close and personal with established icons.

Working with the CBC, we were tasked with crafting a striking and memorable visual identity for the program. Additionally, we designed a dynamic motion graphics kit for broadcast. We also had the honor of conceptualizing and editing the show’s captivating introduction, making Exhibitionists the ultimate destination for exploring Canada’s vibrant and diverse artistic talents.

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TAS
Tracks on Tracks
6 Degrees
6 Degrees

Building an identity that is both urgent and optimistic.

Industry
Arts & Culture

Service
BrandingVideo

For its 10th anniversary, the Institute for Canadian Citizenship (ICC) launched its most ambitious initiative to date—6 Degrees: Citizen Space, a three-day event that gathers international cultural influencers in a dynamic environment for discussion on the world’s pressing issues.

The ICC and its founders knew they needed a partner with experience branding, selling, and producing an event of this scale. Puncture developed a thoughtful visual identity to reflect the tone and content of the conference, while drawing in new audiences. We then rolled out the identity across a number of marketing, on-site, fundraising, and internal assets, both digital and print, to help facilitate the event’s growth.

Puncture continues to provide year-round strategic design support. We helped develop the strategic launch campaign using digital media as well as impeccably-executed marketing materials and out-of-home advertising to draw attention and increase attendance to the event. This past year, we launched new pod events in Den Haag and Berlin and elevated the existing brand to make it bolder and more urgent for the annual Toronto conference.

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CAMH Virtual Tour
Choice Properties
Scarborough Proud
The Filmmakers

A motion identity inspired by the works of Norman McLaren.

Industry
Arts & Culture

Service
BrandingMotion

Puncture was tasked with branding The Filmmakers, an original CBC talk show that launched as a companion to a Saturday night series of celebrated Canadian films.

CBC wanted impact, an unapologetic aesthetic, and a flexible kit-of-parts. Puncture outfitted the show with a new look and feel, and created all moving parts of the show including a new intro sequence, bumpers, stings, title cards, and credits.

For The Filmmakers, our objective was to develop an accessible, original brand that catered to a mature audience, while still representing the artistry and diversity of the Canadian film industry. Pulling inspiration from the work of Canadian animator Norman McLaren, and the natural linear movement of film strips, we managed to create a dynamic brand system and show intro that married a classic film aesthetic with a contemporary edge.

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Patel
Robert McLaughlin Gallery
6 Degrees
Art Toronto

Revitalizing and refreshing Art Toronto, Canada’s largest art fair.

Industry
Arts & Culture

Service
Branding

Art Toronto is Canada’s international fair for modern and contemporary art. Since 2000, they have been dedicated to supporting art in Canada, connecting audiences to local, national and international galleries, and promoting diverse creative practices. 

Art Toronto looked to Puncture to evolve their look and develop creative marketing strategies to attract ticket sales for their 2018 event. We worked within the confines of an existing visual system to create a fresh, elegant look and feel that spoke to a wide audience. We then rolled out the updated brand on-site, in print, and in an effective out-of-home and digital marketing campaign that attracted new audiences. From 2018–2021 we worked with Art Toronto annually to create unique identities for the fair.

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CAMH Campaigns
CBC Exhibitionists
Brodflour
Patel

Exploring Hindi letters to create a unique wordmark for an art gallery.

Industry
Arts & Culture

Service
Branding

Patel Gallery highlights alternative perspectives and encourages experimentation and innovation in both its programming and operations. Identifying gaps in representation and opportunities guided by collaboration and community; the gallery’s program will look to traditions in culture and identity, and how they are increasingly challenged by the globalized world.

In collaboration with owner Devan Patel, Puncture embarked on crafting a simple yet distinctive identity that encapsulated these principles. Drawing inspiration from the elegant forms of the Hindi alphabet, we designed a wordmark that unified these ideals, with a connecting bar at the top. This identity serves as a visual embodiment of Patel Gallery’s commitment to innovation and cultural dialogue.

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Canadian Country Music Awards
CAMH Campaigns
Sidewalk Labs