Canadian Stage

Creating a dynamic and accessible visual identity; leading to sold-out performances and industry acclaim.

Canadian Stage’s mission is to be the leading contemporary performing arts organization in the country. They came to Puncture in 2021 to refresh their master brand; they wanted to move away from being seen as a “contemporary art/intellectual/elitist” organization, towards something that was more accessible, reflecting “the art of today.”

After an in-depth research and discovery phase, the master brand we created for the organization is punctuated by a straight bold line, representing a stage. This line underscores the logo and can be extended to make connections to programming, and can also twist and turn to become more expressive of movement and live performance. A bright yellow that is easily recognizable and welcoming ties the brand together.

Since 2021, we have worked with Canadian Stage annually to create marketing collateral for their seasons, including the season brochure, out-of-home print ads, digital and social ads, video and motion assets, and sub-branding for the Dream in High Park series. For the 2022/23 season we directed and produced a photo and video shoot featuring key actors from the season’s productions, to be featured in all of the marketing collateral.

Arts & Culture


Canadian Stage is one of Canada’s leading non-profit, contemporary performing arts organizations based in Toronto, Ontario. Founded in 1988, the theatre company has since produced over 300 shows with a focus on multidisciplinary work, text adaptation, programming international contemporary theatre, and developing and producing new Canadian works. Canadian Stage also continues to promote theatre to younger audiences, running a series of artist development and education initiatives, as well as youth and community outreach programs.