Robert McLaughlin Gallery
A brand refresh and new website design for the largest public art gallery in the Durham Region.
The Robert McLaughlin Gallery (The RMG) engaged Puncture in 2021 at a time when they were establishing a new strategic plan with a fresh mission and vision. Puncture took on both a visual identity refresh and a complete website redesign with the goal of better reflecting the RMG’s updated mission, collection, and cultural presence in the region.
Emphasizing the RMG’s artist-centered and community-focused approach was a significant goal for the project. We achieved that by opening up the RMG’s logo, and creating a playful colour palette and inviting layouts for the website
Industry
Arts & Culture
Service
BrandingDigital
Website Development
Helios Design Lab
Gallery Photography
Darren Rigo
The Robert McLaughlin Gallery is the largest public art gallery in the Durham Region of Ontario, Canada. It houses a compelling collection of modern and contemporary Canadian art numbering over 4500 works. They are an artist-centered and community-oriented public art gallery that brings people from diverse backgrounds together to engage with art that inspires new perspectives, generates meaningful conversations, and creates a sense of belonging.
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