CAMH Campaigns

Creating a series of digital fundraising tools for one of the world’s leading mental health research centres.

CAMH came to Puncture to help in launching two fundraising campaigns to support life-saving mental health research programs and building a new Research & Discovery Centre at the Queen Street campus. 



Following the success of the virtual tour, we helped CAMH re-think their donation tools by moving their major fundraising items to digital in order to reach wider audiences and provide more custom content when converting a donation.

First we helped launch “Today”, the largest known fundraising campaign to accelerate research into life-saving mental health care for people globally. Following that, we launched “No One Left Behind”, a campaign aimed at raising $500-million and the final phase of a decades-long effort to change mental health care forever.

The Centre for Addiction and Mental Health (CAMH) is Canada’s largest mental health teaching hospital and one of the world’s leading research centres in its field. A large part of their strategic plan includes rebuilding their campus to become one of North America’s leading mental health research hospitals.