Audiences don’t want to be audiences anymore.

The drive to create and contribute is transforming shared experience.

The best brands become cultural movements.

Culture is the common thread across the most compelling brands. It is the experience that breaks through the noise, creates connection, inspires contribution, and instills a sense of true membership. And it’s possible in any sector, from technology to education, civic to corporate.

Organizations that grow their brand into a cultural experience can evolve their relationship with their audiences beyond transactions and towards participation.

To do this, brands need not only a relevant and resilient graphic identity, but also a way to bring it to life it across channels and media and moments.

Puncture understands the ways that people want to connect with a brand. Visual elements have the power to become emblems—symbols of shared meaning. Our team creates iconic identities that are designed for participation.

We help
create a culture

We design for
contributors, not

We connect brand
identity with

Select Clients
Apple Music
Art Toronto
Biindigen Wellbeing
Centre of Hamilton
Bonnaroo Music & Arts Festival
Canadian Stage
CBC Arts
Choice Properties
Dream in High Park
Fogo Island Inn
Great Gulf
KPMB Architects
Live Nation
MURAL Festival
Nia Centre
Pride Toronto
Robert McLaughlin Gallery
Shorefast Foundation
The Bentway
The Institute for Canadian Citizenship
The Game Awards
Toronto Biennial of Art
Universal Music Canada
Workshop Architecture

A brand of meaning behaves like a cultural movement, and if done right, can become one.