Herb
Redefining Cannabis Culture with a Bold Brand Makeover.
![](https://puncture.co/wp-content/uploads/2023/09/puncture-herb-logo.jpg)
![](https://puncture.co/wp-content/uploads/2023/08/puncture-herb-media-kit.jpg)
![](https://puncture.co/wp-content/uploads/2023/08/puncture-herb-wordmark-icon.jpg)
![](https://puncture.co/wp-content/uploads/2023/08/puncture-herb-typography-colour.jpg)
![](https://puncture.co/wp-content/uploads/2023/08/puncture-herb-magazine-2.jpg)
![](https://puncture.co/wp-content/uploads/2023/08/puncture-herb-magazine-1.jpg)
![](https://puncture.co/wp-content/uploads/2023/08/puncture-herb-spread-good-vibes.jpg)
![](https://puncture.co/wp-content/uploads/2023/08/puncture-herb-vibes.jpg)
![](https://puncture.co/wp-content/uploads/2023/08/puncture-herb-packagingjpg.jpg)
![](https://puncture.co/wp-content/uploads/2023/08/puncture-herb-business-cards.jpg)
![](https://puncture.co/wp-content/uploads/2023/08/puncture-herb-stationary.jpg)
![](https://puncture.co/wp-content/uploads/2023/08/puncture-herb-signage-1.jpg)
![](https://puncture.co/wp-content/uploads/2023/08/puncture-herb-billboard-vibes.jpg)
Industry
Corporate
Service
Branding
Herb is an online cannabis community that seeks to breakdown the stigma around weed by acting as a thoughtful curator of cannabis products, experiences and culture. They help their users discover the best products, new products, information on strains, how-to guides and experiences in their cities through content and community.
Puncture was tasked to refresh their brand identity to better align with their audacious goals. We created a new brand position, photographic guidelines, typography system and a colour palette. The system is simple, organized and built to suit the many moods and vibes associated with cannabis culture.
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