Naming, branding and launching the Canadian music festival that changed everything.

After branding and launching Boots & Hearts Music Festival, festival producers Republic Live approached Puncture with an ambitious objective. The goal was to launch Canada’s biggest music and arts festival—create the brand, sell the tickets, and deliver a best-in-class experience over multiple days.

Puncture was tasked with selling a brand new event and experience that need to stand out in a saturated marketplace. We did this by creating eye-catching design work backed up by strong a communications platform—all without an existing lineup. We created business development tools to help secure required funding, and honed our marketing and strategic capabilities to give this event a larger-than-life feel. The wildly successful launch campaign, which featured interactive puzzles, social media teasers, and a postering campaign, remains one of our proudest achievements.

Arts & Culture


Puncture was able to create and launch a now iconic brand and on-site experience, which eight years on is still talked about. WayHome sold over 35,000 tickets in its first year, attracting attendees from each province and from 32 states in the U.S.