Exploring Hindi letters to create a unique wordmark for an art gallery.

Arts & Culture


Patel Gallery highlights alternative perspectives and encourages experimentation and innovation in both its programming and operations. Identifying gaps in representation and opportunities guided by collaboration and community; the gallery’s program will look to traditions in culture and identity, and how they are increasingly challenged by the globalized world.

In collaboration with owner Devan Patel, Puncture embarked on crafting a simple yet distinctive identity that encapsulated these principles. Drawing inspiration from the elegant forms of the Hindi alphabet, we designed a wordmark that unified these ideals, with a connecting bar at the top. This identity serves as a visual embodiment of Patel Gallery’s commitment to innovation and cultural dialogue.