Yonge-Dundas Square
Celebrating 20 years of connection, community, culture, and diversity in a prominent Toronto public space.
Yonge-Dundas Square is a unique focal point of the downtown Toronto community. The square is designated for use as a public open space and as a unique event location. The square has a rich history and is a meeting point for the arts, community and culture.
Industry
Arts & Culture
Service
Branding
In celebration of it’s 20th year, the team at Yonge-Dundas Square worked with Puncture to create a brand campaign to celebrate this anniversary. The campaign was inspired by five important themes: connection, community, culture, together, and diversity. The foundation of the system uses bright colours, historical photos and text, all on a square grid — inspired by the concrete squares at Yonge-Dundas Square.
The design highlighted the Square’s diverse history and also helped advertise events over the 2023 summer period. The on-site work helped add to the vibrancy and excitement of events at the Square. Our team is looking forward to seeing what will happen next at Yonge-Dundas Square!
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