Designing a visual identity for STREET, inspired by the street itself.
Puncture was engaged in 2022 to help develop the identity and communications for The Bentway’s summer programming season, STREET. STREET was a summer program full of art installations, roaming performances, events and celebrations. The task was to design a striking, bold creative campaign that created excitement around the upcoming season and contributed to building The Bentway brand as one of the top public art producers in North America.
Inspired by the energy of Toronto’s streets and the street signs and symbols we encounter everyday, we created a bold and dynamic season identity. Our work for STREET involved campaign development, creative design, strategy, and execution of all assets needed for media buys and onsite experience.
The Bentway has transformed a vacant and neglected area underneath Toronto’s Gardiner Expressway into a new gathering place and cultural hub for our city’s growing population.
With STREET, we created an identity that stood out from the crowd and helped The Bentway achieve their audience targets of over 100,000 visitors in summer 2022.
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