Tracks on Tracks
The identity and execution for Apple Music’s first playlist targeted directly at TTC riders.
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Industry
Corporate
Service
BrandingDigitalMotion
Apple Music, along with Universal Music Group (UMG) and the TTC, asked Puncture to develop the creative and marketing roll-out for a new playlist targeting everyday commuters.
Leveraging the social influence of Universal Music’s artist roster, as well as media spaces from the TTC, a 12-month campaign was launched across station posters, platform video screens, streetcar banners and full-wraps, and TTC and UMG social media platforms.
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