Creating a distinct wordmark and graphic identity for a company exploring the intersections of art & fashion.

Design & Architecture


ORXSTRA is an emerging art & fashion design company founded by Alex McLeod and Tala Kamea, focusing on jewelry, textiles, and art. Puncture developed the wordmark and icons for their brand with the goal of reflecting their bold and innovative designs. The structure of the wordmark, combined with the icons derived from traditional musical notation, is indicative of ORXSTRA’s expressive & stylish approach to design.