Invest Brampton
A brand refresh to support the innovation and success of the City of Brampton.
Industry
Corporate
Service
BrandingDigital
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Industry
Corporate
Service
BrandingDigital
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Industry
Arts & Culture
Service
BrandingMotion
The Canadian Country Music Association (CCMA) is a membership-based, not-for-profit organization committed to the promotion and recognition of Canadian country music. Built upon the foundation to educate, elevate and celebrate Canadian talent, the CCMA progressively heralds the spirit, community and creativity that country music fosters.
Each year, the Canadian Country Music Association honours its members who have excelled during the past year, with a Canadian Country Music Association Award. The CCMA turned to Puncture to elevate their look with glamour and create visually stunning marketing assets for the 2024 awards show in Edmonton, Alberta.
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Choice Properties, a leading Real Estate Investment Trust, is dedicated to creating enduring value through the ownership, operation, and development of high-quality commercial and residential properties. In 2018, Choice Properties underwent a transformative acquisition of Canadian Real Estate Investment Trust (CREIT), solidifying its position as the largest Real Estate Investment Trust in Canada. Recognizing the need for a cohesive brand identity post-acquisition, Galen Weston Jr. sought the expertise of Puncture to refine the brand and unite both entities under a new direction.
Method & Process
The discovery process started like any other; one-on-one interviews and working sessions to gain an in-depth understanding of the organization.Their internal structure, brand architecture, contexts of their work, audiences, competitors, and peers, and most importantly, their united vision for the future.
However, bringing two different organizations together, we had to adjust the process so that there was a high-level of participation and wide buy-in from staff. We wanted this new positioning and brand to be something the internal culture would unify and rally behind.
This was achieved by creating working sessions with all departments then bringing together key groups at the right moments to help contribute and participate in the process.
Solution
The outcome of our collaboration was a revitalized communications platform and a refreshed visual identity that seamlessly blends purpose and inspiration. Choice Properties, being committed to long-term value, now boasts a visual identity that authentically mirrors this dedication.
Choice Properties is a leading Real Estate Investment Trust that creates enduring value through the ownership, operation and development of high-quality commercial and residential properties.
Since 2019, Puncture has been a strategic partner, offering ongoing integrated marketing communication services to the Choice Properties team. Our services cover a spectrum of touchpoints reinforcing the brand and delivering key messages. From major corporate reports, sales brochures, and Investor Presentations to advising on community engagement strategies and contributing to the development of experiential assets like electric vehicle charging stations, bike stations, and George Weston Limited booth designs. We provide comprehensive support in writing, narrative development, video production, motion graphics, social media, websites, and photography services. This holistic approach ensures a cohesive and impactful brand presence across diverse communication channels.
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Mosaic is a software platform built by investment professionals, for investment professionals—designed to eliminate the manual modeling bottlenecks that slow down high-value work. By taking users from CIM to LBO model in under 10 minutes, Mosaic streamlines the due diligence process with accurate, consistent results, enabling teams to shift their focus to higher-order decision-making and deliver stronger outcomes for investors.
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For three generations, the Weston Family has maintained a strong tradition of giving. After a two-year strategic review, the foundation narrowed their focus to generate impact by advancing the health and landscapes of Canada. This new mission and vision called for a new name, identity and website, as The W. Garfield Weston Foundation became the Weston Family Foundation.
With a new name and a refreshed mission, Puncture was asked to create a new identity to capture this important shift, while also reaffirming the roots of the Weston family legacy. Agriculture has always been at the heart of the Weston story, as well as Canada’s history as a whole. Our team started from the iconic image of a wheat sheaf, integrating a unique Weston “W”, and built a simple but robust visual identity system around it to create a cohesive and confident brand that expresses the Weston Foundation story.
Industry
Non-Profit
Service
Branding
The website reflects the foundation’s innovative spirit and forward-thinking initiatives, and provides an infrastructure for all programs and supports an online hub for posting and applying for grants.
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In a move to broaden their industrial portfolio, Choice Properties partnered with Rice Group, leading to the acquisition of two new properties located in East Gwillimbury and Tullamore.
After renaming the projects to Choice Eastway Industrial Centre and Choice Caledon Business Park, we held a collaborative workshop to gain deeper insights into their objectives and to envision their goals. Building upon the established Choice brand, we developed two visual identities that reflect the properties’ clean and modern facilities. Additionally, we created a responsive website and informative brochure aimed at attracting prospective tenants.
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After branding and launching Boots & Hearts Music Festival, festival producers Republic Live approached Puncture with an ambitious objective. The goal was to launch Canada’s biggest music and arts festival—create the brand, sell the tickets, and deliver a best-in-class experience over multiple days.
Puncture was tasked with selling a brand new event and experience that need to stand out in a saturated marketplace. We did this by creating eye-catching design work backed up by strong a communications platform—all without an existing lineup. We created business development tools to help secure required funding, and honed our marketing and strategic capabilities to give this event a larger-than-life feel. The wildly successful launch campaign, which featured interactive puzzles, social media teasers, and a postering campaign, remains one of our proudest achievements.
Industry
Arts & Culture
Service
BrandingVideo
Puncture was able to create and launch a now iconic brand and on-site experience, which eight years on is still talked about. WayHome sold over 35,000 tickets in its first year, attracting attendees from each province and from 32 states in the U.S.
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Industry
Arts & Culture
Service
BrandingMotion
Exhibitionists is young, daring and born of a passionate and personal connection with innovating artists across genres from diverse communities across Canada. It features provocative artists working in all mediums who are disrupting the status quo whilst celebrating their cultures. Exhibitionists is the go-to destination to discover Canada’s fresh and diverse talents, and to get up close and personal with established icons.
Working with the CBC, we were tasked with crafting a striking and memorable visual identity for the program. Additionally, we designed a dynamic motion graphics kit for broadcast. We also had the honor of conceptualizing and editing the show’s captivating introduction, making Exhibitionists the ultimate destination for exploring Canada’s vibrant and diverse artistic talents.
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Industry
Arts & Culture
Service
BrandingMotion
Puncture was tasked with branding The Filmmakers, an original CBC talk show that launched as a companion to a Saturday night series of celebrated Canadian films.
CBC wanted impact, an unapologetic aesthetic, and a flexible kit-of-parts. Puncture outfitted the show with a new look and feel, and created all moving parts of the show including a new intro sequence, bumpers, stings, title cards, and credits.
For The Filmmakers, our objective was to develop an accessible, original brand that catered to a mature audience, while still representing the artistry and diversity of the Canadian film industry. Pulling inspiration from the work of Canadian animator Norman McLaren, and the natural linear movement of film strips, we managed to create a dynamic brand system and show intro that married a classic film aesthetic with a contemporary edge.
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Industry
Design & Architecture
Service
Branding
ORXSTRA is an emerging art & fashion design company founded by Alex McLeod and Tala Kamea, focusing on jewelry, textiles, and art. Puncture developed the wordmark and icons for their brand with the goal of reflecting their bold and innovative designs. The structure of the wordmark, combined with the icons derived from traditional musical notation, is indicative of ORXSTRA’s expressive & stylish approach to design.
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