![](https://puncture.co/wp-content/uploads/2023/08/puncture-brodflour-brand-identity.jpg)
![](https://puncture.co/wp-content/uploads/2023/08/puncture-brodflour-brand-identity.jpg)
Brodflour
Helping a new bakery change the perception of bread.
![](https://puncture.co/wp-content/uploads/2023/08/puncture-brodflour-store1.jpg)
We were approached by an entrepreneur with a bold vision – to transform the public’s perception of bread. At the time, many people had adopted a carb-conscious mindset, viewing bread as a dietary villain. However, Brodflour’s founder aimed to challenge these misconceptions.
![](https://puncture.co/wp-content/uploads/2023/08/puncture-brodflour-coffee-cups.jpg)
![](https://puncture.co/wp-content/uploads/2023/08/puncture-brodflour-menu-signage.jpg)
![](https://puncture.co/wp-content/uploads/2023/08/puncture-brodflour-business-cards.jpg)
In collaboration with Brodflour, Puncture crafted a unique brand identity. Emphasizing their commitment to fresh-milled flour and genuinely fresh-made bread, the values were positioned as the core. This symbolized not just quality but authenticity.
![](https://puncture.co/wp-content/uploads/2023/08/puncture-brodflour-food1.jpg)
![](https://puncture.co/wp-content/uploads/2023/08/puncture-brodflour-food2.jpg)
![](https://puncture.co/wp-content/uploads/2023/08/puncture-brodflour-food-menu1.jpg)
![](https://puncture.co/wp-content/uploads/2023/08/puncture-brodflour-food-menu2.jpg)
![](https://puncture.co/wp-content/uploads/2023/08/puncture-brodflour-packaging.jpg)
![](https://puncture.co/wp-content/uploads/2023/08/puncture-brodflour-pizza-box.jpg)
![](https://puncture.co/wp-content/uploads/2023/08/puncture-brodflour-store2.jpg)
![](https://puncture.co/wp-content/uploads/2023/08/puncture-brodflour-takeout-container.jpg)
![](https://puncture.co/wp-content/uploads/2023/08/puncture-brodflour-bike1.jpg)
![](https://puncture.co/wp-content/uploads/2023/08/puncture-brodflour-bike2.jpg)
Industry
Corporate
Service
Branding
To distinguish Brodflour from conventional bakeries, Puncture curated an ambiance and visual identity that stood out from other bakeries. We also advised on interior design, creating a warm, sophisticated yet inviting nordic style.
Incorporating these design principles added simplicity and refinement. This resonated with Brodflour’s commitment to quality, offering a distinct experience in a crowded market.
The result was a brand that tantalized taste buds and gave people the license to enjoy bread again.
View more projects