Poster hoarding example
Cumulus Architects

Creating a refreshed brand and website that captures Cumulus Architects’ blue sky thinking and open approach to design.

Image treatment
Souvenir t-shirt
Souvenir t-shirt

The visual identity for Cumulus Architects draws inspiration from the openness and fluidity of the sky. A bright, airy colour palette evokes a sense of clarity and optimism, while the custom wordmark mirrors the soft, rounded forms of cumulus clouds—capturing the studio’s collaborative, evolving approach to design. Together, these elements create a system that feels expansive, thoughtful, and grounded in possibility.

Souvenir t-shirt
Souvenir t-shirt
Image treatment
Admat poster example
Admat poster example
Admat poster example
Souvenir t-shirt
Souvenir t-shirt
Stage graphic example
Stage graphic example

Industry
Corporate

Service
BrandingWebsite

cumulusarch.com

Cumulus Architects approached us to help mark their 10 year milestone. With this anniversary came an opportunity to refresh how they present themselves to the world.

We partnered with them to evolve their brand and redesign their website—creating a digital space that better reflects their collaborative values, work, and culture. Inspired by their name and philosophy, we introduced a light, sky-driven visual direction that mirrors their clarity of thought and collective process. The result is a refreshed identity and website that not only showcases their portfolio, but also invites prospective clients and collaborators into their way of thinking.

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Patel
EY Innovation Realized
plazaPOPS
EY Innovation Realized

Bringing EY’s Rethink philosophy to life through an engaging, interactive summit environment.

Industry
Corporate

Service
BrandingMotionPrint

The EY Innovation Realized Summit is an exclusive, peer-to-peer event for C-suite and senior leaders designed to spark new ideas and foster creative collaboration on strategy, technology, and transformation. Each year, the summit encourages participants to rethink everything, exploring topics such as artificial intelligence, sustainability, and digital transformation, while providing a space to connect with peers and gain fresh perspectives on innovation and industry trends.

Our team supported EY’s annual summit through the creation of multimedia assets and the design of the Transformation Zone, an interactive environment that brings the event’s central theme, Rethink, to life. Through concept direction, digital installations ranging from informative booths to on-stage graphics, and cohesive visual storytelling, we helped translate complex global challenges into an experience that inspires leaders to reimagine business, technology, and the future itself.

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Tangerine
Choice Properties
Brodflour
Amazon Delivering the Future

Bringing Amazon’s spirit of innovation to life through The Amazon Time Machine immersive exhibit.

Industry
Corporate

Service
MotionPrint

Amazon’s Delivering the Future 2024 was a global innovation event that spotlighted the company’s advancements in AI, robotics, drones, sustainability, and more. The event brought together over 100 media representatives, third-party guests, and executive speakers to showcase how Amazon builds, tests, and scales innovations for the benefit of customers, employees, and communities.

Our team supported the creative rollout through concept direction, environmental design, and integrated video displays, creating a cohesive, educational experience that celebrates Amazon’s evolution and its vision for what’s next.

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Robert McLaughlin Gallery
SafeFest
Shorefast
Brampton Entrepreneur Centre

A bold brand refresh for BEC, celebrating its role as a vibrant hub for entrepreneurs at every stage of their journey.

The Brampton Entrepreneur Centre (BEC) is a vital resource for small business owners and aspiring entrepreneurs in Brampton. Offering everything from one-on-one consultations to grant programs, workshops, and a co-working space, BEC supports founders at every stage of their journey. Whether someone is refining a business idea or scaling an established venture, BEC provides the tools, guidance, and community needed to succeed.

As their offerings and audience continued to evolve, BEC partnered with Puncture to reimagine how their identity could better reflect who they are today—and where they’re headed. With a growing focus on accessibility, youth engagement, and digital communication, they needed a bold visual system that could speak to a wide range of entrepreneurs while feeling cohesive alongside the Invest Brampton brand. The refreshed identity celebrates the entrepreneurial spirit through a bold new colour palette and expressive typography—designed to feel dynamic, inclusive, and empowering.

Admat poster example
Admat poster example
Admat poster example
Stage graphic example
Souvenir t-shirt
Souvenir t-shirt
Stage graphic example

Industry
Corporate

Service
Branding

The identity comes to life across a range of print and digital touchpoints, from signage and social templates to workshop materials and wayfinding. Built to be both functional and expressive, the system equips BEC with the flexibility to speak to diverse audiences—while maintaining a strong, unified presence across platforms.

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Shorefast
CBC Exhibitionists
Sidewalk Labs
Lots of Play

Building a playful sub-brand for Choice Properties’ inaugural summer activation series, transforming parking lots into vibrant hubs of art, connection, and community pride.

The graphic system is inspired by the familiar lines of a parking lot, reimagining them as playful, dynamic forms that spark movement, creativity, and connection. Bending and twirling within the grid, these linear elements create a whimsical yet structured visual language, brought to life through a bright, summery palette grounded in Choice Properties’ signature purple and green.

Industry
Arts & CultureCorporate

Service
BrandingPrint

Lots of Play is an all-ages summer activation series that is part of the Choice Properties’ larger placemaking vision, transforming everyday sites into spaces where communities can gather, connect, and thrive. The activations spark joy, foster belonging, and build neighbourhood pride, positioning Choice as a thoughtful city-builder invested in the long-term vibrancy of its communities.

The identity is brought to life through a range of event applications from flyers and digital invites to social media templates and on-site signage. Designed to be flexible and evergreen, the system can adapt to a variety of programming year over year, while connecting the series to a larger, lasting placemaking initiative.

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Yonge-Dundas Square
plazaPOPS Website
Sidewalk Labs
Scarborough Proud

Creating a brand that celebrates the culture, community, and diversity of Scarborough.

Scarborough Proud is a collaboration between Choice Properties and a series of non-profit organizations that serve the area. To kick-off its opening, Choice spearheaded a 6-week activation series that transformed Golden Mile Plaza, a mixed-use community at the gateway of the Golden Mile on the new Eglinton-Crosstown LRT, into a gathering space for the local community to connect and celebrate.

Recognizing the need for a unique visual identity for their opening event, Choice Properties reached out to Puncture to create a brand that aimed to capture Scarborough’s rich and multicultural community.

Industry
Corporate

Service
Branding

The team at Choice Properties worked with Puncture to create a unique brand identity for Scarborough Proud that celebrates the borough’s vibrant culture. The brand was inspired by two central themes: authenticity and belongingness. The foundation of the system uses bright colours, bold typography, and dynamic shapes inspired by the multicultural community.

The design highlighted the area’s rich and playful nature and provides an infrastructure that will guide the Choice team throughout the event, marketing, and beyond.

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plazaPOPS
Patel
Tangerine
TAS

Developing a bold and personal visual identity system for an unconventional impact company.

Industry
Corporate

Service
BrandingWebsite

tasimpact.ca

TAS is an unconventional impact company. Their mission has always focused on impact-driven development, but as they honed and refined their process, they needed a refreshed brand that better captured their bold and personal approach. 

Puncture first tightened up TAS’s logo to have more visual presence at smaller scales and to enhance flexibility across digital applications. We then developed a whole new visual identity system that connects more cohesively with the geometry of their logo, and that better integrates and celebrates imagery, video, and messaging.

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Bentway STREET
Shorefast
Cumulus Architects
Invest Brampton

A brand refresh to support the innovation and success of the City of Brampton.

Industry
Corporate

Service
Branding

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Tangerine
Scarborough Proud
Fit4Less
Choice Properties

Creating a purposeful and inspirational brand for one of Canada’s leading Real Estate Investment Trusts.

Choice Properties, a leading Real Estate Investment Trust, is dedicated to creating enduring value through the ownership, operation, and development of high-quality commercial and residential properties. In 2018, Choice Properties underwent a transformative acquisition of Canadian Real Estate Investment Trust (CREIT), solidifying its position as the largest Real Estate Investment Trust in Canada. Recognizing the need for a cohesive brand identity post-acquisition, Galen Weston Jr. sought the expertise of Puncture to refine the brand and unite both entities under a new direction.

Method & Process
The discovery process started like any other; one-on-one interviews and working sessions to gain an in-depth understanding of the organization.Their internal structure, brand architecture, contexts of their work, audiences, competitors, and peers, and most importantly, their united vision for the future.

However, bringing two different organizations together, we had to adjust the process so that there was a high-level of participation and wide buy-in from staff. We wanted this new positioning and brand to be something the internal culture would unify and rally behind. 

This was achieved by creating working sessions with all departments then bringing together key groups at the right moments to help contribute and participate in the process. 

Solution
The outcome of our collaboration was a revitalized communications platform and a refreshed visual identity that seamlessly blends purpose and inspiration. Choice Properties, being committed to long-term value, now boasts a visual identity that authentically mirrors this dedication.

Industry
Corporate

Service
BrandingWebsite

choicereit.ca

Choice Properties is a leading Real Estate Investment Trust that creates enduring value through the ownership, operation and development of high-quality commercial and residential properties.

Since 2019, Puncture has been a strategic partner, offering ongoing integrated marketing communication services to the Choice Properties team. Our services cover a spectrum of touchpoints reinforcing the brand and delivering key messages. From major corporate reports, sales brochures, and Investor Presentations to advising on community engagement strategies and contributing to the development of experiential assets like electric vehicle charging stations, bike stations, and George Weston Limited booth designs. We provide comprehensive support in writing, narrative development, video production, motion graphics, social media, websites, and photography services. This holistic approach ensures a cohesive and impactful brand presence across diverse communication channels.

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SingularityU
Herb
Brodflour
Mosaic

Modernizing a brand system to reflect the evolution of a software-driven company.

Industry
Corporate

Service
BrandingWebsite

mosaic.pe

Mosaic is a software platform built by investment professionals, for investment professionals—designed to eliminate the manual modeling bottlenecks that slow down high-value work. By taking users from CIM to LBO model in under 10 minutes, Mosaic streamlines the due diligence process with accurate, consistent results, enabling teams to shift their focus to higher-order decision-making and deliver stronger outcomes for investors.

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Canadian Country Music Awards
Toronto Biennial of Art
Fit4Less