Poster hoarding example
Cumulus Architects

Creating a refreshed brand and website that captures Cumulus Architects’ blue sky thinking and open approach to design.

Image treatment
Souvenir t-shirt
Souvenir t-shirt

The visual identity for Cumulus Architects draws inspiration from the openness and fluidity of the sky. A bright, airy colour palette evokes a sense of clarity and optimism, while the custom wordmark mirrors the soft, rounded forms of cumulus clouds—capturing the studio’s collaborative, evolving approach to design. Together, these elements create a system that feels expansive, thoughtful, and grounded in possibility.

Souvenir t-shirt
Souvenir t-shirt
Image treatment
Admat poster example
Admat poster example
Admat poster example
Souvenir t-shirt
Souvenir t-shirt
Stage graphic example
Stage graphic example

Industry
Architecture

Service
Branding, Digital

cumulusarch.com

Cumulus Architects approached us to help mark their 10 year milestone. With this anniversary came an opportunity to refresh how they present themselves to the world.

We partnered with them to evolve their brand and redesign their website—creating a digital space that better reflects their collaborative values, work, and culture. Inspired by their name and philosophy, we introduced a light, sky-driven visual direction that mirrors their clarity of thought and collective process. The result is a refreshed identity and website that not only showcases their portfolio, but also invites prospective clients and collaborators into their way of thinking.

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Brampton Entrepreneur Centre
Brodflour
TAS
Brampton Entrepreneur Centre

A bold brand refresh for BEC, celebrating its role as a vibrant hub for entrepreneurs at every stage of their journey.

The Brampton Entrepreneur Centre (BEC) is a vital resource for small business owners and aspiring entrepreneurs in Brampton. Offering everything from one-on-one consultations to grant programs, workshops, and a co-working space, BEC supports founders at every stage of their journey. Whether someone is refining a business idea or scaling an established venture, BEC provides the tools, guidance, and community needed to succeed.

As their offerings and audience continued to evolve, BEC partnered with Puncture to reimagine how their identity could better reflect who they are today—and where they’re headed. With a growing focus on accessibility, youth engagement, and digital communication, they needed a bold visual system that could speak to a wide range of entrepreneurs while feeling cohesive alongside the Invest Brampton brand. The refreshed identity celebrates the entrepreneurial spirit through a bold new colour palette and expressive typography—designed to feel dynamic, inclusive, and empowering.

Admat poster example
Admat poster example
Admat poster example
Stage graphic example
Souvenir t-shirt
Souvenir t-shirt
Stage graphic example

Industry
Corporate

Service
Branding, Digital

The identity comes to life across a range of print and digital touchpoints, from signage and social templates to workshop materials and wayfinding. Built to be both functional and expressive, the system equips BEC with the flexibility to speak to diverse audiences—while maintaining a strong, unified presence across platforms.

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ORXSTRA
Pride Toronto 2024
Tafelmusik
Scarborough Proud

Creating a brand that celebrates the culture, community, and diversity of Scarborough.

Scarborough Proud is a collaboration between Choice Properties and a series of non-profit organizations that serve the area. To kick-off its opening, Choice spearheaded a 6-week activation series that transformed Golden Mile Plaza, a mixed-use community at the gateway of the Golden Mile on the new Eglinton-Crosstown LRT, into a gathering space for the local community to connect and celebrate.

Recognizing the need for a unique visual identity for their opening event, Choice Properties reached out to Puncture to create a brand that aimed to capture Scarborough’s rich and multicultural community.

Industry
Corporate

Service
BrandingDigital

The team at Choice Properties worked with Puncture to create a unique brand identity for Scarborough Proud that celebrates the borough’s vibrant culture. The brand was inspired by two central themes: authenticity and belongingness. The foundation of the system uses bright colours, bold typography, and dynamic shapes inspired by the multicultural community.

The design highlighted the area’s rich and playful nature and provides an infrastructure that will guide the Choice team throughout the event, marketing, and beyond.

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Herb
The Filmmakers
Mabelle Arts
TAS

Developing a bold and personal visual identity system for an unconventional impact company.

Industry
Corporate

Service
BrandingDigital

tasimpact.ca

TAS is an unconventional impact company. Their mission has always focused on impact-driven development, but as they honed and refined their process, they needed a refreshed brand that better captured their bold and personal approach. 

Puncture first tightened up TAS’s logo to have more visual presence at smaller scales and to enhance flexibility across digital applications. We then developed a whole new visual identity system that connects more cohesively with the geometry of their logo, and that better integrates and celebrates imagery, video, and messaging.

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The Filmmakers
Brodflour
plazaPOPS
Invest Brampton

A brand refresh to support the innovation and success of the City of Brampton.

Industry
Corporate

Service
BrandingDigital

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Bentway STREET
The Filmmakers
Weston Family Foundation
Choice Properties

Creating a purposeful and inspirational brand for one of Canada’s leading Real Estate Investment Trusts.

Choice Properties, a leading Real Estate Investment Trust, is dedicated to creating enduring value through the ownership, operation, and development of high-quality commercial and residential properties. In 2018, Choice Properties underwent a transformative acquisition of Canadian Real Estate Investment Trust (CREIT), solidifying its position as the largest Real Estate Investment Trust in Canada. Recognizing the need for a cohesive brand identity post-acquisition, Galen Weston Jr. sought the expertise of Puncture to refine the brand and unite both entities under a new direction.

Method & Process
The discovery process started like any other; one-on-one interviews and working sessions to gain an in-depth understanding of the organization.Their internal structure, brand architecture, contexts of their work, audiences, competitors, and peers, and most importantly, their united vision for the future.

However, bringing two different organizations together, we had to adjust the process so that there was a high-level of participation and wide buy-in from staff. We wanted this new positioning and brand to be something the internal culture would unify and rally behind. 

This was achieved by creating working sessions with all departments then bringing together key groups at the right moments to help contribute and participate in the process. 

Solution
The outcome of our collaboration was a revitalized communications platform and a refreshed visual identity that seamlessly blends purpose and inspiration. Choice Properties, being committed to long-term value, now boasts a visual identity that authentically mirrors this dedication.

Industry
Corporate

Service
BrandingDigital

choicereit.ca

Choice Properties is a leading Real Estate Investment Trust that creates enduring value through the ownership, operation and development of high-quality commercial and residential properties.

Since 2019, Puncture has been a strategic partner, offering ongoing integrated marketing communication services to the Choice Properties team. Our services cover a spectrum of touchpoints reinforcing the brand and delivering key messages. From major corporate reports, sales brochures, and Investor Presentations to advising on community engagement strategies and contributing to the development of experiential assets like electric vehicle charging stations, bike stations, and George Weston Limited booth designs. We provide comprehensive support in writing, narrative development, video production, motion graphics, social media, websites, and photography services. This holistic approach ensures a cohesive and impactful brand presence across diverse communication channels.

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Dream in High Park
SafeFest
Choice Eastway and Caledon
Mosaic

Modernizing a brand system to reflect the evolution of a software-driven company.

Industry
Corporate

Service
BrandingDigital

mosaic.pe

Mosaic is a software platform built by investment professionals, for investment professionals—designed to eliminate the manual modeling bottlenecks that slow down high-value work. By taking users from CIM to LBO model in under 10 minutes, Mosaic streamlines the due diligence process with accurate, consistent results, enabling teams to shift their focus to higher-order decision-making and deliver stronger outcomes for investors.

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Toronto Biennial of Art
ORXSTRA
Canadian Country Music Awards
Choice Eastway and Caledon

Introducing two state-of-the-art industrial spaces with a bold identity and website.

Industry
Corporate

Service
BrandingDigital

choicecaledon.ca

In a move to broaden their industrial portfolio, Choice Properties partnered with Rice Group, leading to the acquisition of two new properties located in East Gwillimbury and Tullamore.

After renaming the projects to Choice Eastway Industrial Centre and Choice Caledon Business Park, we held a collaborative workshop to gain deeper insights into their objectives and to envision their goals. Building upon the established Choice brand, we developed two visual identities that reflect the properties’ clean and modern facilities. Additionally, we created a responsive website and informative brochure aimed at attracting prospective tenants.

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Scarborough Proud
6 Degrees
Bentway STREET
Brodflour

Helping a new bakery change the perception of bread.

We were approached by an entrepreneur with a bold vision – to transform the public’s perception of bread. At the time, many people had adopted a carb-conscious mindset, viewing bread as a dietary villain. However, Brodflour’s founder aimed to challenge these misconceptions.

In collaboration with Brodflour, Puncture crafted a unique brand identity. Emphasizing their commitment to fresh-milled flour and genuinely fresh-made bread, the values were positioned as the core. This symbolized not just quality but authenticity.

Industry
Corporate

Service
Branding

To distinguish Brodflour from conventional bakeries, Puncture curated an ambiance and visual identity that stood out from other bakeries. We also advised on interior design, creating a warm, sophisticated yet inviting nordic style.

Incorporating these design principles added simplicity and refinement. This resonated with Brodflour’s commitment to quality, offering a distinct experience in a crowded market.

The result was a brand that tantalized taste buds and gave people the license to enjoy bread again.

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Dream in High Park
plazaPOPS
The Filmmakers
Tracks on Tracks

The identity and execution for Apple Music’s first playlist targeted directly at TTC riders.

Industry
Corporate

Service
BrandingDigitalMotion

Apple Music, along with Universal Music Group (UMG) and the TTC, asked Puncture to develop the creative and marketing roll-out for a new playlist targeting everyday commuters.

Leveraging the social influence of Universal Music’s artist roster, as well as media spaces from the TTC, a 12-month campaign was launched across station posters, platform video screens, streetcar banners and full-wraps, and TTC and UMG social media platforms.

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Invest Brampton
Brampton Entrepreneur Centre
Choice Eastway and Caledon