WayHome

Naming, branding and launching the Canadian music festival that changed everything.

After branding and launching Boots & Hearts Music Festival, festival producers Republic Live approached Puncture with an ambitious objective. The goal was to launch Canada’s biggest music and arts festival—create the brand, sell the tickets, and deliver a best-in-class experience over multiple days.

Puncture was tasked with selling a brand new event and experience that need to stand out in a saturated marketplace. We did this by creating eye-catching design work backed up by strong a communications platform—all without an existing lineup. We created business development tools to help secure required funding, and honed our marketing and strategic capabilities to give this event a larger-than-life feel. The wildly successful launch campaign, which featured interactive puzzles, social media teasers, and a postering campaign, remains one of our proudest achievements.

Industry
Arts & Culture

Service
BrandingVideo

Puncture was able to create and launch a now iconic brand and on-site experience, which eight years on is still talked about. WayHome sold over 35,000 tickets in its first year, attracting attendees from each province and from 32 states in the U.S.

View more projects

Shorefast
TAS
Brodflour
CAMH Virtual Tour

A virtual tour of CAMH’s new facilities, created to show donors the impact of their donations.

Industry
Non-Profit

Service
DigitalVideo

explore.camh.ca

The Centre for Addiction and Mental Health (CAMH) is Canada’s largest mental health teaching hospital and one of the world’s leading research centres in its field. A large part of their strategic plan includes rebuilding their campus to become one of North America’s leading mental health research hospitals.

CAMH engaged us to create a website and interactive tool to showcase two newly constructed buildings to their existing donors. As COVID-19 hit and restrictions were enforced, donors who would likely donate again, could not physically come into the buildings to see the impact of their donations. We designed and built an interactive virtual tour experience of the newly completed buildings that houses over 40 videos that we scripted, shot and produced. The experience is designed in a way that donors can explore it based on their own interests, or it can be tailored for personalized guided virtual tours.

View more projects

Tracks on Tracks
Herb
CAMH Campaigns
6 Degrees

Building an identity that is both urgent and optimistic.

Industry
Arts & Culture

Service
BrandingVideo

For its 10th anniversary, the Institute for Canadian Citizenship (ICC) launched its most ambitious initiative to date—6 Degrees: Citizen Space, a three-day event that gathers international cultural influencers in a dynamic environment for discussion on the world’s pressing issues.

The ICC and its founders knew they needed a partner with experience branding, selling, and producing an event of this scale. Puncture developed a thoughtful visual identity to reflect the tone and content of the conference, while drawing in new audiences. We then rolled out the identity across a number of marketing, on-site, fundraising, and internal assets, both digital and print, to help facilitate the event’s growth.

Puncture continues to provide year-round strategic design support. We helped develop the strategic launch campaign using digital media as well as impeccably-executed marketing materials and out-of-home advertising to draw attention and increase attendance to the event. This past year, we launched new pod events in Den Haag and Berlin and elevated the existing brand to make it bolder and more urgent for the annual Toronto conference.

View more projects

Choice Eastway and Caledon
Toronto Biennial of Art
Scarborough Proud
CAMH Campaigns

Creating a series of digital fundraising tools for one of the world’s leading mental health research centres.

CAMH came to Puncture to help in launching two fundraising campaigns to support life-saving mental health research programs and building a new Research & Discovery Centre at the Queen Street campus. 

Industry
Non-Profit

Service
DigitalVideo

nooneleftbehind.camh.ca

Following the success of the virtual tour, we helped CAMH re-think their donation tools by moving their major fundraising items to digital in order to reach wider audiences and provide more custom content when converting a donation.

First we helped launch “Today”, the largest known fundraising campaign to accelerate research into life-saving mental health care for people globally. Following that, we launched “No One Left Behind”, a campaign aimed at raising $500-million and the final phase of a decades-long effort to change mental health care forever.

The Centre for Addiction and Mental Health (CAMH) is Canada’s largest mental health teaching hospital and one of the world’s leading research centres in its field. A large part of their strategic plan includes rebuilding their campus to become one of North America’s leading mental health research hospitals. 

View more projects

6 Degrees
SafeFest
Canadian Country Music Awards
Fit4Less

Kinetic typography for Canada’s fitness brand.

Industry
Corporate

Service
Video

In collaboration with John St. Agency, our goal was to breathe life into a robust campaign that aimed to transform the perception of working out. Our vision was to make exercise not only approachable but also enjoyable and engaging. To achieve this, we utilized kinetic typography and immersive sound design, infusing each workout session with vibrancy and energy.

This dynamic campaign reached audiences through television ads and social media platforms. By combining creativity with innovation, we succeeded in redefining the fitness experience, making it more accessible, friendly, and ultimately, fun.

View more projects

Sidewalk Labs
ORXSTRA
Tafelmusik
Tangerine

Motion design for the 2020 playoffs in partnership with the Toronto Raptors.

Industry
Corporate

Service
Video

Collaborating with our friends at John St., Tangerine needed a set of motion videos to support their campaign during the Toronto Raptors 2020 season playoffs. Tangerine is a Canadian direct bank that offers no-fee chequing and savings accounts, GICs, mortgages and mutual funds. Based on their brief and Tangerine’s existing visual system, we created a series of simple but attention-grabbing typographic motion videos that promoted the bank’s partnership with the Raptors.

View more projects

Fit4Less
Yonge-Dundas Square
SingularityU