Pride Toronto 2024

Celebrating our right to Be.

Industry
Arts & CultureNon-Profit

Service
BrandingDigitalMotion

Pride Toronto 2024 embraces the powerful theme of “Be”—a declaration of existence, authenticity, and the fundamental right to simply be. More than just a theme, “Be” is a manifesto—a rallying cry that unites the 2SLGBTQI+ community and its allies in a bold, unapologetic celebration of identity, diversity, and human expression.

Puncture supported Pride Toronto in bringing this vision to life through dynamic marketing and communication assets, ensuring that the festival’s message resonated across digital and physical spaces. From refreshing the festival’s theme identity to producing digital marketing materials, wayfinding, onsite signage, and the official Pride Guide, our work helped shape an inclusive experience.

Together, we made Pride Toronto 2024 an undeniable presence—one that invites everyone to be seen, be heard, and simply be.

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SingularityU
Canadian Stage
Cumulus Architects
plazaPOPS Website

Building a new website and visual assets for a community organization that transforms underused spaces into accessible gathering places.

The new website for plazaPOPS captures the energy of suburban main streets in Toronto, using a vibrant colour palette and expressive street sign motifs.

Industry
Arts & CultureNon-Profit

Service
BrandingDigital

plazapops.ca

plazaPOPS is a non-profit organization that transforms parking lots and other under-invested spaces, into free, safe and accessible gathering places. Largely located along suburban main streets where vibrant culture already exists, plazaPOPS partners with these local community groups, landowners and businesses, to support and celebrate these vital connections.

Their initiatives impact many different communities, in which Puncture was asked to create a new website that helps visualize and showcase the value that’s being created. The website captures the organization’s playful personality and forward-thinking initiatives, and provides an infrastructure for their events, programming and research—creating an open invitation for everyone to get involved.

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Dream in High Park
Cumulus Architects
Scarborough Proud
Invest Brampton

A brand refresh to support the innovation and success of the City of Brampton.

Industry
Corporate

Service
BrandingDigital

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Pride Toronto 2024
Shorefast
WayHome
Choice Properties

Creating a purposeful and inspirational brand for one of Canada’s leading Real Estate Investment Trusts.

Choice Properties, a leading Real Estate Investment Trust, is dedicated to creating enduring value through the ownership, operation, and development of high-quality commercial and residential properties. In 2018, Choice Properties underwent a transformative acquisition of Canadian Real Estate Investment Trust (CREIT), solidifying its position as the largest Real Estate Investment Trust in Canada. Recognizing the need for a cohesive brand identity post-acquisition, Galen Weston Jr. sought the expertise of Puncture to refine the brand and unite both entities under a new direction.

Method & Process
The discovery process started like any other; one-on-one interviews and working sessions to gain an in-depth understanding of the organization.Their internal structure, brand architecture, contexts of their work, audiences, competitors, and peers, and most importantly, their united vision for the future.

However, bringing two different organizations together, we had to adjust the process so that there was a high-level of participation and wide buy-in from staff. We wanted this new positioning and brand to be something the internal culture would unify and rally behind. 

This was achieved by creating working sessions with all departments then bringing together key groups at the right moments to help contribute and participate in the process. 

Solution
The outcome of our collaboration was a revitalized communications platform and a refreshed visual identity that seamlessly blends purpose and inspiration. Choice Properties, being committed to long-term value, now boasts a visual identity that authentically mirrors this dedication.

Industry
Corporate

Service
BrandingDigital

choicereit.ca

Choice Properties is a leading Real Estate Investment Trust that creates enduring value through the ownership, operation and development of high-quality commercial and residential properties.

Since 2019, Puncture has been a strategic partner, offering ongoing integrated marketing communication services to the Choice Properties team. Our services cover a spectrum of touchpoints reinforcing the brand and delivering key messages. From major corporate reports, sales brochures, and Investor Presentations to advising on community engagement strategies and contributing to the development of experiential assets like electric vehicle charging stations, bike stations, and George Weston Limited booth designs. We provide comprehensive support in writing, narrative development, video production, motion graphics, social media, websites, and photography services. This holistic approach ensures a cohesive and impactful brand presence across diverse communication channels.

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Bentway STREET
The Filmmakers
Tangerine
Mosaic

Modernizing a brand system to reflect the evolution of a software-driven company.

Industry
Corporate

Service
BrandingDigital

mosaic.pe

Mosaic is a software platform built by investment professionals, for investment professionals—designed to eliminate the manual modeling bottlenecks that slow down high-value work. By taking users from CIM to LBO model in under 10 minutes, Mosaic streamlines the due diligence process with accurate, consistent results, enabling teams to shift their focus to higher-order decision-making and deliver stronger outcomes for investors.

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Fit4Less
CAMH Campaigns
Yonge-Dundas Square
CAMH Virtual Tour

A virtual tour of CAMH’s new facilities, created to show donors the impact of their donations.

Industry
Non-Profit

Service
DigitalVideo

explore.camh.ca

The Centre for Addiction and Mental Health (CAMH) is Canada’s largest mental health teaching hospital and one of the world’s leading research centres in its field. A large part of their strategic plan includes rebuilding their campus to become one of North America’s leading mental health research hospitals.

CAMH engaged us to create a website and interactive tool to showcase two newly constructed buildings to their existing donors. As COVID-19 hit and restrictions were enforced, donors who would likely donate again, could not physically come into the buildings to see the impact of their donations. We designed and built an interactive virtual tour experience of the newly completed buildings that houses over 40 videos that we scripted, shot and produced. The experience is designed in a way that donors can explore it based on their own interests, or it can be tailored for personalized guided virtual tours.

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6 Degrees
Tangerine
Dream in High Park
Choice Eastway and Caledon

Introducing two state-of-the-art industrial spaces with a bold identity and website.

Industry
Corporate

Service
BrandingDigital

choicecaledon.ca

In a move to broaden their industrial portfolio, Choice Properties partnered with Rice Group, leading to the acquisition of two new properties located in East Gwillimbury and Tullamore.

After renaming the projects to Choice Eastway Industrial Centre and Choice Caledon Business Park, we held a collaborative workshop to gain deeper insights into their objectives and to envision their goals. Building upon the established Choice brand, we developed two visual identities that reflect the properties’ clean and modern facilities. Additionally, we created a responsive website and informative brochure aimed at attracting prospective tenants.

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plazaPOPS
SafeFest
Art Toronto
CAMH Campaigns

Creating a series of digital fundraising tools for one of the world’s leading mental health research centres.

CAMH came to Puncture to help in launching two fundraising campaigns to support life-saving mental health research programs and building a new Research & Discovery Centre at the Queen Street campus. 

Industry
Non-Profit

Service
DigitalVideo

nooneleftbehind.camh.ca

Following the success of the virtual tour, we helped CAMH re-think their donation tools by moving their major fundraising items to digital in order to reach wider audiences and provide more custom content when converting a donation.

First we helped launch “Today”, the largest known fundraising campaign to accelerate research into life-saving mental health care for people globally. Following that, we launched “No One Left Behind”, a campaign aimed at raising $500-million and the final phase of a decades-long effort to change mental health care forever.

The Centre for Addiction and Mental Health (CAMH) is Canada’s largest mental health teaching hospital and one of the world’s leading research centres in its field. A large part of their strategic plan includes rebuilding their campus to become one of North America’s leading mental health research hospitals. 

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Tafelmusik
Canadian Country Music Awards
Bentway STREET
Tracks on Tracks

The identity and execution for Apple Music’s first playlist targeted directly at TTC riders.

Industry
Corporate

Service
BrandingDigitalMotion

Apple Music, along with Universal Music Group (UMG) and the TTC, asked Puncture to develop the creative and marketing roll-out for a new playlist targeting everyday commuters.

Leveraging the social influence of Universal Music’s artist roster, as well as media spaces from the TTC, a 12-month campaign was launched across station posters, platform video screens, streetcar banners and full-wraps, and TTC and UMG social media platforms.

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plazaPOPS
Mabelle Arts
Pride Toronto 2024
SingularityU

Helping SingularityU launch their first Canadian conference with an innovative identity.

Industry
Corporate

Service
BrandingDigital

Global thought-leader SingularityU tasked Puncture with developing a brand concept and wayfinding system for their first-ever Canadian event. Utilizing motion graphics, experiential pieces, and bold colour and type, Puncture managed to implement a design system as innovative and exciting as the Summit itself.

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The Filmmakers
Fit4Less
JCCC / Art Gallery of Ontario