TAS

Developing a bold and personal visual identity system for an unconventional impact company.

Industry
Corporate

Service
BrandingDigital

tasimpact.ca

TAS is an unconventional impact company. Their mission has always focused on impact-driven development, but as they honed and refined their process, they needed a refreshed brand that better captured their bold and personal approach. 

Puncture first tightened up TAS’s logo to have more visual presence at smaller scales and to enhance flexibility across digital applications. We then developed a whole new visual identity system that connects more cohesively with the geometry of their logo, and that better integrates and celebrates imagery, video, and messaging.

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Art Toronto
Esprit Orchestra
Tangerine
Tracks on Tracks

The identity and execution for Apple Music’s first playlist targeted directly at TTC riders.

Industry
Corporate

Service
BrandingDigitalMotion

Apple Music, along with Universal Music Group (UMG) and the TTC, asked Puncture to develop the creative and marketing roll-out for a new playlist targeting everyday commuters.

Leveraging the social influence of Universal Music’s artist roster, as well as media spaces from the TTC, a 12-month campaign was launched across station posters, platform video screens, streetcar banners and full-wraps, and TTC and UMG social media platforms.

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SafeFest
Choice Eastway and Caledon
plazaPOPS
CBC Exhibitionists

Crafting an unignorable motion identity for CBC Arts.

Industry
Arts & Culture

Service
BrandingMotion

Exhibitionists is young, daring and born of a passionate and personal connection with innovating artists across genres from diverse communities across Canada. It features provocative artists working in all mediums who are disrupting the status quo whilst celebrating their cultures. Exhibitionists is the go-to destination to discover Canada’s fresh and diverse talents, and to get up close and personal with established icons.

Working with the CBC, we were tasked with crafting a striking and memorable visual identity for the program. Additionally, we designed a dynamic motion graphics kit for broadcast. We also had the honor of conceptualizing and editing the show’s captivating introduction, making Exhibitionists the ultimate destination for exploring Canada’s vibrant and diverse artistic talents.

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Dream in High Park
WayHome
The Filmmakers
ORXSTRA

Creating a distinct wordmark and graphic identity for a company exploring the intersections of art & fashion.

Industry
Design & Architecture

Service
Branding

ORXSTRA is an emerging art & fashion design company founded by Alex McLeod and Tala Kamea, focusing on jewelry, textiles, and art. Puncture developed the wordmark and icons for their brand with the goal of reflecting their bold and innovative designs. The structure of the wordmark, combined with the icons derived from traditional musical notation, is indicative of ORXSTRA’s expressive & stylish approach to design.

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Patel
Bentway STREET
TAS
6 Degrees

Building an identity that is both urgent and optimistic.

Industry
Arts & Culture

Service
BrandingVideo

For its 10th anniversary, the Institute for Canadian Citizenship (ICC) launched its most ambitious initiative to date—6 Degrees: Citizen Space, a three-day event that gathers international cultural influencers in a dynamic environment for discussion on the world’s pressing issues.

The ICC and its founders knew they needed a partner with experience branding, selling, and producing an event of this scale. Puncture developed a thoughtful visual identity to reflect the tone and content of the conference, while drawing in new audiences. We then rolled out the identity across a number of marketing, on-site, fundraising, and internal assets, both digital and print, to help facilitate the event’s growth.

Puncture continues to provide year-round strategic design support. We helped develop the strategic launch campaign using digital media as well as impeccably-executed marketing materials and out-of-home advertising to draw attention and increase attendance to the event. This past year, we launched new pod events in Den Haag and Berlin and elevated the existing brand to make it bolder and more urgent for the annual Toronto conference.

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SingularityU
Canadian Country Music Awards
CAMH Campaigns
Brodflour

Helping a new bakery change the perception of bread.

We were approached by an entrepreneur with a bold vision – to transform the public’s perception of bread. At the time, many people had adopted a carb-conscious mindset, viewing bread as a dietary villain. However, Brodflour’s founder aimed to challenge these misconceptions.

In collaboration with Brodflour, Puncture crafted a unique brand identity. Emphasizing their commitment to fresh-milled flour and genuinely fresh-made bread, the values were positioned as the core. This symbolized not just quality but authenticity.

Industry
Corporate

Service
Branding

To distinguish Brodflour from conventional bakeries, Puncture curated an ambiance and visual identity that stood out from other bakeries. We also advised on interior design, creating a warm, sophisticated yet inviting nordic style.

Incorporating these design principles added simplicity and refinement. This resonated with Brodflour’s commitment to quality, offering a distinct experience in a crowded market.

The result was a brand that tantalized taste buds and gave people the license to enjoy bread again.

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Tafelmusik
Bentway STREET
Tangerine
The Filmmakers

A motion identity inspired by the works of Norman McLaren.

Industry
Arts & Culture

Service
BrandingMotion

Puncture was tasked with branding The Filmmakers, an original CBC talk show that launched as a companion to a Saturday night series of celebrated Canadian films.

CBC wanted impact, an unapologetic aesthetic, and a flexible kit-of-parts. Puncture outfitted the show with a new look and feel, and created all moving parts of the show including a new intro sequence, bumpers, stings, title cards, and credits.

For The Filmmakers, our objective was to develop an accessible, original brand that catered to a mature audience, while still representing the artistry and diversity of the Canadian film industry. Pulling inspiration from the work of Canadian animator Norman McLaren, and the natural linear movement of film strips, we managed to create a dynamic brand system and show intro that married a classic film aesthetic with a contemporary edge.

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Tracks on Tracks
Toronto Biennial of Art
Mabelle Arts
Art Toronto

Revitalizing and refreshing Art Toronto, Canada’s largest art fair.

Industry
Arts & Culture

Service
Branding

Art Toronto is Canada’s international fair for modern and contemporary art. Since 2000, they have been dedicated to supporting art in Canada, connecting audiences to local, national and international galleries, and promoting diverse creative practices. 

Art Toronto looked to Puncture to evolve their look and develop creative marketing strategies to attract ticket sales for their 2018 event. We worked within the confines of an existing visual system to create a fresh, elegant look and feel that spoke to a wide audience. We then rolled out the updated brand on-site, in print, and in an effective out-of-home and digital marketing campaign that attracted new audiences. From 2018–2021 we worked with Art Toronto annually to create unique identities for the fair.

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Mabelle Arts
Fit4Less
Choice Properties
CAMH Campaigns

Creating a series of digital fundraising tools for one of the world’s leading mental health research centres.

CAMH came to Puncture to help in launching two fundraising campaigns to support life-saving mental health research programs and building a new Research & Discovery Centre at the Queen Street campus. 

Industry
Non-Profit

Service
DigitalVideo

nooneleftbehind.camh.ca

Following the success of the virtual tour, we helped CAMH re-think their donation tools by moving their major fundraising items to digital in order to reach wider audiences and provide more custom content when converting a donation.

First we helped launch “Today”, the largest known fundraising campaign to accelerate research into life-saving mental health care for people globally. Following that, we launched “No One Left Behind”, a campaign aimed at raising $500-million and the final phase of a decades-long effort to change mental health care forever.

The Centre for Addiction and Mental Health (CAMH) is Canada’s largest mental health teaching hospital and one of the world’s leading research centres in its field. A large part of their strategic plan includes rebuilding their campus to become one of North America’s leading mental health research hospitals. 

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Tafelmusik
Choice Eastway and Caledon
Esprit Orchestra
Sidewalk Labs

A public workshop and creation of useful tools that promote digital transparency in the public realm.

During Sidewalk Labs’ (SWL) time in Toronto on the Quayside project, the public discourse around data and digital transparency was of concern. SWL reached out to Puncture to help design and facilitate a public workshop focused on how to improve digital transparency in the public realm. Technology is all around us, but often invisible.

Industry
Corporate

Service
Branding

dtpr.io

The public engagement and consultation phase of the project was developed through an in-depth research phase with internal stakeholders and community members to get a sense of their concerns around digital transparency. Together with 100+ public participants from Toronto, New York, San Francisco, and London, we brainstormed, sketched, debated, iterated, and prototyped during several sessions we facilitated.

Based on this public engagement, we developed a series of simple signs and offloaded the complexities to the digital channel. Through this process, our purpose signage and icons came to life with simple and universally recognized symbols. Each icon was carefully crafted and selected to help users understand the most common questions around technology in the public realm: what’s the purpose? The project became known as Digital Transparency in the Public Realm (DTPR).

DTPR is now an open-source communication standard designed to increase transparency, legibility and accountability for digital technology in public places. The signage systems and DTPR are being piloted in the City of Boston, District of Columbia, Sydney Olympic Park, Angers-Loire Metropolitan Region in France, and the Town of Innisfil in Canada.

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Fit4Less
Art Toronto
Choice Eastway and Caledon