Dream in High Park

For Canadian Stage’s summer performance series, a visual identity that dreams.

Industry
Arts & Culture

Service
BrandingMotion

A return to the company’s original summer moniker, Dream in High Park is Canadian Stage’s transformed summer programming series. Dream in High Park is one of Canada’s largest and longest running outdoor professional theatre events, taking place at the High Park Amphitheatre, and welcoming over 30,000 audience members to the park each year. The transformed program features a shift from the usual summer Shakespeare fare to a diverse array of events including theatre, dance, comedy, contemporary and baroque music, and so much more. 

Canadian Stage engaged Puncture to design a new visual identity to express this exciting vision, featuring a logo with a dynamic voice and a colour palette that dreams.

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SafeFest
Tafelmusik
TAS
Tracks on Tracks

The identity and execution for Apple Music’s first playlist targeted directly at TTC riders.

Industry
Corporate

Service
BrandingDigitalMotion

Apple Music, along with Universal Music Group (UMG) and the TTC, asked Puncture to develop the creative and marketing roll-out for a new playlist targeting everyday commuters.

Leveraging the social influence of Universal Music’s artist roster, as well as media spaces from the TTC, a 12-month campaign was launched across station posters, platform video screens, streetcar banners and full-wraps, and TTC and UMG social media platforms.

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CAMH Virtual Tour
Shorefast
Herb
CBC Exhibitionists

Crafting an unignorable motion identity for CBC Arts.

Industry
Arts & Culture

Service
BrandingMotion

Exhibitionists is young, daring and born of a passionate and personal connection with innovating artists across genres from diverse communities across Canada. It features provocative artists working in all mediums who are disrupting the status quo whilst celebrating their cultures. Exhibitionists is the go-to destination to discover Canada’s fresh and diverse talents, and to get up close and personal with established icons.

Working with the CBC, we were tasked with crafting a striking and memorable visual identity for the program. Additionally, we designed a dynamic motion graphics kit for broadcast. We also had the honor of conceptualizing and editing the show’s captivating introduction, making Exhibitionists the ultimate destination for exploring Canada’s vibrant and diverse artistic talents.

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Choice Properties
Sidewalk Labs
Fit4Less
The Filmmakers

A motion identity inspired by the works of Norman McLaren.

Industry
Arts & Culture

Service
BrandingMotion

Puncture was tasked with branding The Filmmakers, an original CBC talk show that launched as a companion to a Saturday night series of celebrated Canadian films.

CBC wanted impact, an unapologetic aesthetic, and a flexible kit-of-parts. Puncture outfitted the show with a new look and feel, and created all moving parts of the show including a new intro sequence, bumpers, stings, title cards, and credits.

For The Filmmakers, our objective was to develop an accessible, original brand that catered to a mature audience, while still representing the artistry and diversity of the Canadian film industry. Pulling inspiration from the work of Canadian animator Norman McLaren, and the natural linear movement of film strips, we managed to create a dynamic brand system and show intro that married a classic film aesthetic with a contemporary edge.

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Dream in High Park
Tangerine
Choice Properties