Poster hoarding example
Rolling Stone

Translating the legacy of a 55+ year old media powerhouse into a prestigious live concert series through naming, identity and rollout.

Gather No Moss Logo

Rolling Stone, the iconic magazine that has chronicled nearly six decades of rock & roll, is expanding into live events with the launch of a national concert series. The idea emerged from shifts in the festival landscape and growing interest in shared, in-person experiences. How can Rolling Stone bring the spirit of its pages to the stage? The result is the Gather No Moss tour.

Artist image treatment
Subway billboard
Social media posts

Visually, we developed an editorial identity rooted in Rolling Stone’s iconic design language. The system draws from the brand’s distinct wordmark, typography, layout principles, and image treatment, translating them into a cohesive, contemporary concert identity.

Stage graphic example
Image treatment
Admat poster example
Souvenir t-shirt
Badge with lanyard
Website example

Industry
Arts & Culture

Service
BrandingDigitalMotion

rollingstone.com

This four-city series—Chicago, Denver, Nashville, and New York—celebrates each city’s unique legacy in rock music. It brings together some of the most compelling voices in the industry, combining emerging and established talent with the raw authenticity that defines Rolling Stone’s journalism.

Despite being a new initiative, the first show sold out within its first week, with the remaining dates projected to follow suit. Rolling Stone successfully integrated this live event series into its broader platform and brand ecosystem, while allowing it to evolve as a distinct experience. The project laid the groundwork for engaging a new generation of music fans, all while honouring the legacy of the Rolling Stone name.

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Choice Properties
Cumulus Architects
Brampton Entrepreneur Centre
Poster hoarding example
Cumulus Architects

Creating a refreshed brand and website that captures Cumulus Architects’ blue sky thinking and open approach to design.

Image treatment
Souvenir t-shirt
Souvenir t-shirt

The visual identity for Cumulus Architects draws inspiration from the openness and fluidity of the sky. A bright, airy colour palette evokes a sense of clarity and optimism, while the custom wordmark mirrors the soft, rounded forms of cumulus clouds—capturing the studio’s collaborative, evolving approach to design. Together, these elements create a system that feels expansive, thoughtful, and grounded in possibility.

Souvenir t-shirt
Souvenir t-shirt
Image treatment
Admat poster example
Admat poster example
Admat poster example
Souvenir t-shirt
Souvenir t-shirt
Stage graphic example
Stage graphic example

Industry
Architecture

Service
Branding, Digital

cumulusarch.com

Cumulus Architects approached us to help mark their 10 year milestone. With this anniversary came an opportunity to refresh how they present themselves to the world.

We partnered with them to evolve their brand and redesign their website—creating a digital space that better reflects their collaborative values, work, and culture. Inspired by their name and philosophy, we introduced a light, sky-driven visual direction that mirrors their clarity of thought and collective process. The result is a refreshed identity and website that not only showcases their portfolio, but also invites prospective clients and collaborators into their way of thinking.

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Patel
Invest Brampton
Esprit Orchestra
plazaPOPS

A brand evolution designed to support plazaPOPS’ next phase as a city-wide public space incubator.

Drawing inspiration from the bold grids and modularity of pylon signage, this refreshed new system nods to the commercial streetscapes where plazaPOPS operates. A flexible grid, bold typography, and accessible colour palette balances playful expression with clarity for complex information, forming the backbone of plazaPOPS’ toolkit, research report, and exhibition.

Industry
Arts & CultureNon-Profit

Service
BrandingDigital

plazapops.ca

plazaPOPS is a community-led initiative that has been transforming strip mall parking lots into vibrant, accesible public spaces across the GTA since their pilot, WexPOPS, in 2019. As the organization enters this new phase as a city-wide incubator model, we were brought on to evolve the brand and build a cohesive visual system for a suite of reflective and future-facing outputs.

Working within an existing identity, we developed a refreshed visual language that balances approachability with clarity across a toolkit, research report, and exhibition which highlights plazaPOPS’ methods and impact for new partners, funders, and the public. Emphasis was placed on creating a flexible visual system and reusable templates that could adapt to standardized data visualizations and map-based graphics to enable clear storytelling and easy scalability for future projects.

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plazaPOPS
Shorefast
Tracks on Tracks
Shorefast

A brand reposition and visual identity redesign of an organization dedicated to unleashing the power of place.

Since its establishment in 2004, Shorefast has been dedicated to cultivating economic and cultural resilience in Fogo Island, Newfoundland—a 400-year-old outport fishing community deeply affected by the decline of the cod fishery. Notably recognized for the Fogo Island Inn, which reinvests all profits back into the community, Shorefast sought the expertise of Puncture at the close of 2022.

Method & Process
In approaching this project, a comprehensive understanding of Shorefast was imperative. This involved extensive independent research, encompassing a thorough study of internal documents and reports, literature on Fogo Island, and films. Engaging in conversations with founders, staff, locals, and partners, we further immersed ourselves in the culture of Fogo Island during an on-site visit. This process culminated in two workshops—one centered on the brand and another focused on refining website details. The insights gained from these workshops became guiding principles, shaping the direction of our work and receiving approval from the Shorefast team.

Solution
Recognizing that Shorefast required more than a conventional brand, we developed “The Shorefast Way”—a comprehensive communication guideline covering positioning, brand tone, elevator pitch, and beyond. Most importantly, The Shorefast way encourages consistent messaging across channels.

The redesigned Shorefast logo serves as a simple visual metaphor, embodying the notion of holding on while reaching out, expressed through the extending line from the “t.” The brand is complemented by a straightforward typographic system and layouts that mirror the openness, approachability, and consideration inherent in the landscape of Fogo Island and the spirit of its people. The resulting design is simple, bold, user-friendly, and narrative-driven.

The website concept draws inspiration from an organized bookshelf, offering a snapshot of personality, subjects, and themes at a glance, with deeper stories and interactions revealed upon exploration. The website, built on a custom Content Management System, ensures seamless and flexible content updates.

Industry
Non-Profit

Service
BrandingDigital

shorefast.org

This collaboration aimed to address a growing disparity between Shorefast’s identity and its brand communication, particularly as the organization expanded its reach to collaborate with similar communities across Canada. Key challenges included clarifying the connection between Shorefast, Fogo Island Inn, Fogo Island Arts, and Fogo Island Fish. Additionally, Shorefast required a cohesive visual system and an enhanced website to effectively convey its message.

The refreshed identity has empowered Shorefast with a more assertive, focused, and thoughtful presence. Internally, streamlined processes for creating reports, workshops, and presentations have shifted the team’s focus from graphic design to content. This transformation has translated into increased speaking engagements and substantial growth in donorship. Equipped with the tools and language provided, every team member and Fogo Islander can now articulate Shorefast’s narrative authentically. Moreover, the simplified and user-friendly website has made content uploading a straightforward and even enjoyable experience for the entire team.

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Toronto Biennial of Art
Tangerine
Yonge-Dundas Square
Brampton Entrepreneur Centre

A bold brand refresh for BEC, celebrating its role as a vibrant hub for entrepreneurs at every stage of their journey.

The Brampton Entrepreneur Centre (BEC) is a vital resource for small business owners and aspiring entrepreneurs in Brampton. Offering everything from one-on-one consultations to grant programs, workshops, and a co-working space, BEC supports founders at every stage of their journey. Whether someone is refining a business idea or scaling an established venture, BEC provides the tools, guidance, and community needed to succeed.

As their offerings and audience continued to evolve, BEC partnered with Puncture to reimagine how their identity could better reflect who they are today—and where they’re headed. With a growing focus on accessibility, youth engagement, and digital communication, they needed a bold visual system that could speak to a wide range of entrepreneurs while feeling cohesive alongside the Invest Brampton brand. The refreshed identity celebrates the entrepreneurial spirit through a bold new colour palette and expressive typography—designed to feel dynamic, inclusive, and empowering.

Admat poster example
Admat poster example
Admat poster example
Stage graphic example
Souvenir t-shirt
Souvenir t-shirt
Stage graphic example

Industry
Corporate

Service
Branding, Digital

The identity comes to life across a range of print and digital touchpoints, from signage and social templates to workshop materials and wayfinding. Built to be both functional and expressive, the system equips BEC with the flexibility to speak to diverse audiences—while maintaining a strong, unified presence across platforms.

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Mosaic
Robert McLaughlin Gallery
ORXSTRA
Esprit Orchestra

Developing a bold, striking visual identity for an orchestra devoted to cutting-edge contemporary music.

Esprit Orchestra is Canada’s only full-sized, professional orchestra dedicated to performing and promoting new orchestral music. Puncture was tasked with refreshing their visual identity, moving away from a traditional look to one that embodies Esprit’s innovative spirit.

The new identity is dynamic, expanding to create a space that establishes Esprit as a stage for new music and culture. The open wordmark frames the people behind the music—musicians, composers, and soloists—and invites the audience to explore new music with curiosity. With a vibrant colour palette, captivating imagery, and poetic language, this refreshed identity resonates with those seeking a fresh perspective on orchestral music.

Industry
Arts & Culture

Service
BrandingDigital

espritorchestra.com

Founded in 1983, Esprit Orchestra’s commitment to delivering thought-provoking and unexpected musical experiences distinguishes it as one of the few organizations of its kind globally. By collaborating with leading composers, premier soloists, and ensembles from Canada and abroad, Esprit showcases Canadian works alongside international premieres each season. With unique, one-time-only performances, every concert is a rare, exclusive event. Esprit also nurtures the next generation of new music professionals and audiences through its mentorship and outreach programs.

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TAS
Canadian Stage
Robert McLaughlin Gallery
Mabelle Arts

Helping to unlock the creative potential of the neighbourhood.

Mabelle Arts brings people together across real and perceived differences through shared activities. They prioritize action over conversation, focusing on fun and creative projects with tangible impacts, including economic opportunities for participants. They believe that by working together, strangers can become neighbors and friends. The resulting social capital strengthens communities, fostering celebration in good times and solidarity during challenges.

Mabelle Arts engaged Puncture during a pivotal time of redefining their strategy, mission, and vision, while undertaking a major community-driven park revitalization project. As part of the project, a new building called The Belle, was being constructed to become a landmark for the park and a cornerstone for the community to engage in arts, culture and with one other. Taking on a visual identity and website refresh, Puncture’s goal was to capture the the evolution of Mabelle Arts and their presence as a lifeline within the community.

Understanding the impact of the park and significance of The Belle, the visual identity embraces the unique angles of the building’s roofs to communicate the idea of overlap, intersection, and connection. The angles influence the logo, design system and monogram.

Using the same shape from the monogram, an asterisk motif was created to suggest the idea of “more” and to create a simple framework for their language and messaging.

Altogether these angles, asterisks and bright colour palette captures the positivity and strength Mabelle Arts brings throughout their work and community while also lending itself to communicate the diversity of their programming and what they do.

Industry
Arts & Culture

Service
BrandingDigital

mabellearts.ca

Founded in 2007 by Executive Director Leah Houston, Mabelle Arts launched out of a highly successful four year residency on Mabelle Avenue. Since then, Mabelle Arts has grown into an innovative and sustainable charity with strong roots in community-engaged arts, grassroots community development and placemaking. With a yearly budget of $1 million, Mabelle Arts has grown into a strong and stable organization with deep roots in our local community.

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Art Toronto
Tracks on Tracks
Toronto Biennial of Art
Robert McLaughlin Gallery

A brand refresh and new website design for the largest public art gallery in the Durham Region.

The Robert McLaughlin Gallery (The RMG) engaged Puncture in 2021 at a time when they were establishing a new strategic plan with a fresh mission and vision. Puncture took on both a visual identity refresh and a complete website redesign with the goal of better reflecting the RMG’s updated mission, collection, and cultural presence in the region. 

Emphasizing the RMG’s artist-centered and community-focused approach was a significant goal for the project. We achieved that by opening up the RMG’s logo, and creating a playful colour palette and inviting layouts for the website

Industry
Arts & Culture

Service
BrandingDigital

Website Development
Helios Design Lab

Gallery Photography
Darren Rigo

rmg.on.ca

The Robert McLaughlin Gallery is the largest public art gallery in the Durham Region of Ontario, Canada. It houses a compelling collection of modern and contemporary Canadian art numbering over 4500 works. They are an artist-centered and community-oriented public art gallery that brings people from diverse backgrounds together to engage with art that inspires new perspectives, generates meaningful conversations, and creates a sense of belonging.

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Tracks on Tracks
Shorefast
Bentway STREET
Scarborough Proud

Creating a brand that celebrates the culture, community, and diversity of Scarborough.

Scarborough Proud is a collaboration between Choice Properties and a series of non-profit organizations that serve the area. To kick-off its opening, Choice spearheaded a 6-week activation series that transformed Golden Mile Plaza, a mixed-use community at the gateway of the Golden Mile on the new Eglinton-Crosstown LRT, into a gathering space for the local community to connect and celebrate.

Recognizing the need for a unique visual identity for their opening event, Choice Properties reached out to Puncture to create a brand that aimed to capture Scarborough’s rich and multicultural community.

Industry
Corporate

Service
BrandingDigital

The team at Choice Properties worked with Puncture to create a unique brand identity for Scarborough Proud that celebrates the borough’s vibrant culture. The brand was inspired by two central themes: authenticity and belongingness. The foundation of the system uses bright colours, bold typography, and dynamic shapes inspired by the multicultural community.

The design highlighted the area’s rich and playful nature and provides an infrastructure that will guide the Choice team throughout the event, marketing, and beyond.

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Robert McLaughlin Gallery
Esprit Orchestra
plazaPOPS
TAS

Developing a bold and personal visual identity system for an unconventional impact company.

Industry
Corporate

Service
BrandingDigital

tasimpact.ca

TAS is an unconventional impact company. Their mission has always focused on impact-driven development, but as they honed and refined their process, they needed a refreshed brand that better captured their bold and personal approach. 

Puncture first tightened up TAS’s logo to have more visual presence at smaller scales and to enhance flexibility across digital applications. We then developed a whole new visual identity system that connects more cohesively with the geometry of their logo, and that better integrates and celebrates imagery, video, and messaging.

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Bentway STREET
Rolling Stone
Art Toronto