JCCC / Art Gallery of Ontario

Capturing the spirit of Naoko Matsubara in film.

Industry
Arts & CultureCorporate

Service
Video

Naoko Matsubara, whose name poetically translates to “straightforward girl of the pine tree field,” is an artist whose life and work intertwine with profound simplicity and creative curiosity. Born in the ancient capital of Kyoto and the daughter of a Shinto priest, she discovered her passion for art early and cultivated a practice of woodcut artistry.

In this intimate portrait, Matsubara reflects on the delicate balance of creation—embracing the unexpected beauty of mistakes and the profound joy found in the tactile nature of woodcut printing. Her story reveals a personal and artistic journey shaped by cultural dualities, self-discovery, and the powerful interplay between intention and intuition.

Tangerine

Motion design for the 2020 playoffs in partnership with the Toronto Raptors.

Industry
Corporate

Service
Video

Collaborating with our friends at John St., Tangerine needed a set of motion videos to support their campaign during the Toronto Raptors 2020 season playoffs. Tangerine is a Canadian direct bank that offers no-fee chequing and savings accounts, GICs, mortgages and mutual funds. Based on their brief and Tangerine’s existing visual system, we created a series of simple but attention-grabbing typographic motion videos that promoted the bank’s partnership with the Raptors.

Herb

Redefining Cannabis Culture with a Bold Brand Makeover.

Industry
Corporate

Service
Branding

Herb is an online cannabis community that seeks to breakdown the stigma around weed by acting as a thoughtful curator of cannabis products, experiences and culture. They help their users discover the best products, new products, information on strains, how-to guides and experiences in their cities through content and community.

Puncture was tasked to refresh their brand identity to better align with their audacious goals. We created a new brand position, photographic guidelines, typography system and a colour palette. The system is simple, organized and built to suit the many moods and vibes associated with cannabis culture.