Art Toronto

Revitalizing and refreshing Art Toronto, Canada’s largest art fair.

Industry
Arts & Culture

Service
Branding

Art Toronto is Canada’s international fair for modern and contemporary art. Since 2000, they have been dedicated to supporting art in Canada, connecting audiences to local, national and international galleries, and promoting diverse creative practices. 

Art Toronto looked to Puncture to evolve their look and develop creative marketing strategies to attract ticket sales for their 2018 event. We worked within the confines of an existing visual system to create a fresh, elegant look and feel that spoke to a wide audience. We then rolled out the updated brand on-site, in print, and in an effective out-of-home and digital marketing campaign that attracted new audiences. From 2018–2021 we worked with Art Toronto annually to create unique identities for the fair.

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Choice Properties
Brodflour
Rolling Stone
Patel

Exploring Hindi letters to create a unique wordmark for an art gallery.

Industry
Arts & Culture

Service
Branding

Patel Gallery highlights alternative perspectives and encourages experimentation and innovation in both its programming and operations. Identifying gaps in representation and opportunities guided by collaboration and community; the gallery’s program will look to traditions in culture and identity, and how they are increasingly challenged by the globalized world.

In collaboration with owner Devan Patel, Puncture embarked on crafting a simple yet distinctive identity that encapsulated these principles. Drawing inspiration from the elegant forms of the Hindi alphabet, we designed a wordmark that unified these ideals, with a connecting bar at the top. This identity serves as a visual embodiment of Patel Gallery’s commitment to innovation and cultural dialogue.

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Esprit Orchestra
Choice Eastway and Caledon
plazaPOPS Website
JCCC

An intimate portrait of architect Bruce Kuwabara

Industry
Arts & CultureDesign & Architecture

Service
Video

Created for the 2026 Sakura Gala at the Japanese Canadian Cultural Centre, this 12-minute documentary offers an intimate portrait of Bruce Kuwabara — architect, cultural thinker, and founding partner of KPMB Architects. The film traces the personal history and cultural experiences that shaped Kuwabara’s worldview, exploring how identity, memory, and community became foundational to both his life and his architectural practice.

Through candid conversation, archival material, and cinematic storytelling, the documentary reflects on the experiences of Japanese-Canadians during and after the Second World War, the lasting effects of displacement and assimilation, and the evolving search for belonging across generations. Woven throughout is Kuwabara’s own journey into architecture and his longstanding relationship with the Japanese Canadian Cultural Centre, including the tensions, ambitions, and hopes surrounding the institution’s growth and evolution over time.

Rather than focusing solely on buildings or professional accolades, the film examines the human and philosophical ideas behind Kuwabara’s work. Themes of pluralism, diversity, public life, and collective identity emerge as central forces in his approach to architecture and his understanding of Canadian culture itself. The result is a deeply personal and reflective film about the ways history, community, and lived experience shape not only the spaces we build, but the society we aspire to become.

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Invest Brampton
plazaPOPS
Tafelmusik
JCCC / Art Gallery of Ontario

Capturing the spirit of Naoko Matsubara in film.

Industry
Arts & CultureCorporate

Service
Video

Naoko Matsubara, whose name poetically translates to “straightforward girl of the pine tree field,” is an artist whose life and work intertwine with profound simplicity and creative curiosity. Born in the ancient capital of Kyoto and the daughter of a Shinto priest, she discovered her passion for art early and cultivated a practice of woodcut artistry.

In this intimate portrait, Matsubara reflects on the delicate balance of creation—embracing the unexpected beauty of mistakes and the profound joy found in the tactile nature of woodcut printing. Her story reveals a personal and artistic journey shaped by cultural dualities, self-discovery, and the powerful interplay between intention and intuition.

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SingularityU
Yonge-Dundas Square
Scarborough Proud