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BrandingDigital
Global thought-leader SingularityU tasked Puncture with developing a brand concept and wayfinding system for their first-ever Canadian event. Utilizing motion graphics, experiential pieces, and bold colour and type, Puncture managed to implement a design system as innovative and exciting as the Summit itself.
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Patel Gallery highlights alternative perspectives and encourages experimentation and innovation in both its programming and operations. Identifying gaps in representation and opportunities guided by collaboration and community; the gallery’s program will look to traditions in culture and identity, and how they are increasingly challenged by the globalized world.
In collaboration with owner Devan Patel, Puncture embarked on crafting a simple yet distinctive identity that encapsulated these principles. Drawing inspiration from the elegant forms of the Hindi alphabet, we designed a wordmark that unified these ideals, with a connecting bar at the top. This identity serves as a visual embodiment of Patel Gallery’s commitment to innovation and cultural dialogue.
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Herb is an online cannabis community that seeks to breakdown the stigma around weed by acting as a thoughtful curator of cannabis products, experiences and culture. They help their users discover the best products, new products, information on strains, how-to guides and experiences in their cities through content and community.
Puncture was tasked to refresh their brand identity to better align with their audacious goals. We created a new brand position, photographic guidelines, typography system and a colour palette. The system is simple, organized and built to suit the many moods and vibes associated with cannabis culture.
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