Patel

Exploring Hindi letters to create a unique wordmark for an art gallery.

Industry
Arts & Culture

Service
Branding

Patel Gallery highlights alternative perspectives and encourages experimentation and innovation in both its programming and operations. Identifying gaps in representation and opportunities guided by collaboration and community; the gallery’s program will look to traditions in culture and identity, and how they are increasingly challenged by the globalized world.

In collaboration with owner Devan Patel, Puncture embarked on crafting a simple yet distinctive identity that encapsulated these principles. Drawing inspiration from the elegant forms of the Hindi alphabet, we designed a wordmark that unified these ideals, with a connecting bar at the top. This identity serves as a visual embodiment of Patel Gallery’s commitment to innovation and cultural dialogue.

JCCC / Art Gallery of Ontario

Capturing the spirit of Naoko Matsubara in film.

Industry
Arts & CultureCorporate

Service
Video

Naoko Matsubara, whose name poetically translates to “straightforward girl of the pine tree field,” is an artist whose life and work intertwine with profound simplicity and creative curiosity. Born in the ancient capital of Kyoto and the daughter of a Shinto priest, she discovered her passion for art early and cultivated a practice of woodcut artistry.

In this intimate portrait, Matsubara reflects on the delicate balance of creation—embracing the unexpected beauty of mistakes and the profound joy found in the tactile nature of woodcut printing. Her story reveals a personal and artistic journey shaped by cultural dualities, self-discovery, and the powerful interplay between intention and intuition.