Lot’s of Play
Building a playful sub-brand for Choice Properties’ inaugural summer activation series, transforming parking lots into vibrant hubs of art, connection, and community pride.
The graphic system is inspired by the familiar lines of a parking lot, reimagining them as playful, dynamic forms that spark movement, creativity, and connection. Bending and twirling within the grid, these linear elements create a whimsical yet structured visual language, brought to life through a bright, summery palette grounded in Choice Properties’ signature purple and green.
Industry
Arts & CultureCorporate
Service
BrandingDigitalPrint
Lots of Play is an all-ages summer activation series that is part of the Choice Properties’ larger placemaking vision, transforming everyday sites into spaces where communities can gather, connect, and thrive. The activations spark joy, foster belonging, and build neighbourhood pride, positioning Choice as a thoughtful city-builder invested in the long-term vibrancy of its communities.
The identity is brought to life through a range of event applications from flyers and digital invites to social media templates and on-site signage. Designed to be flexible and evergreen, the system can adapt to a variety of programming year over year, while connecting the series to a larger, lasting placemaking initiative.
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