The Brampton Entrepreneur Centre (BEC) is a vital resource for small business owners and aspiring entrepreneurs in Brampton. Offering everything from one-on-one consultations to grant programs, workshops, and a co-working space, BEC supports founders at every stage of their journey. Whether someone is refining a business idea or scaling an established venture, BEC provides the tools, guidance, and community needed to succeed.

As their offerings and audience continued to evolve, BEC partnered with Puncture to reimagine how their identity could better reflect who they are today—and where they’re headed. With a growing focus on accessibility, youth engagement, and digital communication, they needed a bold visual system that could speak to a wide range of entrepreneurs while feeling cohesive alongside the Invest Brampton brand. The refreshed identity celebrates the entrepreneurial spirit through a bold new colour palette and expressive typography—designed to feel dynamic, inclusive, and empowering.