Pride Toronto 2024 embraces the powerful theme of “Be”—a declaration of existence, authenticity, and the fundamental right to simply be. More than just a theme, “Be” is a manifesto—a rallying cry that unites the 2SLGBTQI+ community and its allies in a bold, unapologetic celebration of identity, diversity, and human expression.

Puncture supported Pride Toronto in bringing this vision to life through dynamic marketing and communication assets, ensuring that the festival’s message resonated across digital and physical spaces. From refreshing the festival’s theme identity to producing digital marketing materials, wayfinding, onsite signage, and the official Pride Guide, our work helped shape an inclusive experience.

Together, we made Pride Toronto 2024 an undeniable presence—one that invites everyone to be seen, be heard, and simply be.