Art Toronto is Canada’s international fair for modern and contemporary art. Since 2000, they have been dedicated to supporting art in Canada, connecting audiences to local, national and international galleries, and promoting diverse creative practices. 

Art Toronto looked to Puncture to evolve their look and develop creative marketing strategies to attract ticket sales for their 2018 event. We worked within the confines of an existing visual system to create a fresh, elegant look and feel that spoke to a wide audience. We then rolled out the updated brand on-site, in print, and in an effective out-of-home and digital marketing campaign that attracted new audiences. From 2018–2021 we worked with Art Toronto annually to create unique identities for the fair.