Culture is the common thread across the most compelling brands. It is the experience that breaks through the noise, creates connection, inspires contribution, and instills a sense of true membership. And it’s possible in any sector, from technology to education, civic to corporate.

Organizations that grow their brand into a cultural experience can evolve their relationship with their audiences beyond transactions and towards participation.

To do this, brands need not only a relevant and resilient graphic identity, but also a way to bring it to life it across channels and media and moments.

Puncture understands the ways that people want to connect with a brand. Visual elements have the power to become emblems—symbols of shared meaning. Our team creates iconic identities that are designed for participation.