Weston Family Foundation

A new visual identity and communications platform for a foundation dedicated to creating a healthier, more resilient Canada.

For three generations, the Weston Family has maintained a strong tradition of giving. After a two-year strategic review, the foundation narrowed their focus to generate impact by advancing the health and landscapes of Canada. This new mission and vision called for a new name, identity and website, as The W. Garfield Weston Foundation became the Weston Family Foundation.

With a new name and a refreshed mission, Puncture was asked to create a new identity to capture this important shift, while also reaffirming the roots of the Weston family legacy. Agriculture has always been at the heart of the Weston story, as well as Canada’s history as a whole. Our team started from the iconic image of a wheat sheaf, integrating a unique Weston “W”, and built a simple but robust visual identity system around it to create a cohesive and confident brand that expresses the Weston Foundation story.

Industry
Non-Profit

Service
BrandingWebsite

The website reflects the foundation’s innovative spirit and forward-thinking initiatives, and provides an infrastructure for all programs and supports an online hub for posting and applying for grants.

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JCCC / Art Gallery of Ontario
CBC Exhibitionists
Tafelmusik
Choice Eastway and Caledon

Introducing two state-of-the-art industrial spaces with a bold identity and website.

Industry
Corporate

Service
BrandingWebsite

choicecaledon.ca

In a move to broaden their industrial portfolio, Choice Properties partnered with Rice Group, leading to the acquisition of two new properties located in East Gwillimbury and Tullamore.

After renaming the projects to Choice Eastway Industrial Centre and Choice Caledon Business Park, we held a collaborative workshop to gain deeper insights into their objectives and to envision their goals. Building upon the established Choice brand, we developed two visual identities that reflect the properties’ clean and modern facilities. Additionally, we created a responsive website and informative brochure aimed at attracting prospective tenants.

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EY Innovation Realized
Brampton Entrepreneur Centre
Dream in High Park
CAMH Campaigns

Creating a series of digital fundraising tools for one of the world’s leading mental health research centres.

CAMH came to Puncture to help in launching two fundraising campaigns to support life-saving mental health research programs and building a new Research & Discovery Centre at the Queen Street campus. 

Industry
Non-Profit

Service
VideoWebsite

nooneleftbehind.camh.ca

Following the success of the virtual tour, we helped CAMH re-think their donation tools by moving their major fundraising items to digital in order to reach wider audiences and provide more custom content when converting a donation.

First we helped launch “Today”, the largest known fundraising campaign to accelerate research into life-saving mental health care for people globally. Following that, we launched “No One Left Behind”, a campaign aimed at raising $500-million and the final phase of a decades-long effort to change mental health care forever.

The Centre for Addiction and Mental Health (CAMH) is Canada’s largest mental health teaching hospital and one of the world’s leading research centres in its field. A large part of their strategic plan includes rebuilding their campus to become one of North America’s leading mental health research hospitals. 

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Amazon Delivering the Future
Herb
The Filmmakers